![How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter](https://marketing.twitter.com/content/dam/marketing-twitter/na/en/success-stories/sonos/sonos-quote.jpg.twimg.1920.jpg)
How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter
![Sonos on Twitter: "Introducing Sonos Voice Control. Play music and control your system with hands-free ease and unmatched privacy. It all starts with “Hey Sonos”. https://t.co/73d2f18nzK" / Twitter Sonos on Twitter: "Introducing Sonos Voice Control. Play music and control your system with hands-free ease and unmatched privacy. It all starts with “Hey Sonos”. https://t.co/73d2f18nzK" / Twitter](https://pbs.twimg.com/media/FSbYP_EUYAAtp4i.jpg)
Sonos on Twitter: "Introducing Sonos Voice Control. Play music and control your system with hands-free ease and unmatched privacy. It all starts with “Hey Sonos”. https://t.co/73d2f18nzK" / Twitter
The Verge on Twitter: "Sonos CEO says old products have long life ahead as new "era" arrives https://t.co/PJAahUiomy https://t.co/iivAsMRvcH" / Twitter
![IKEA USA on Twitter: "A speaker? A lamp? Well, it's both. Meet the new SYMFONISK floor lamp speaker, our latest @Sonos collab! Dimming the lights and relaxing to your Serenity Now Playlist IKEA USA on Twitter: "A speaker? A lamp? Well, it's both. Meet the new SYMFONISK floor lamp speaker, our latest @Sonos collab! Dimming the lights and relaxing to your Serenity Now Playlist](https://pbs.twimg.com/media/Fn5X2NkXkBU8ZVl.jpg)